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Statistics for Mobile Commerce

With the advent of the third-generation (3G) Internet, mobile commerce (mCommerce) and payments will become increasingly important.

  • Global mCommerce Revenue Projections For 2009
  • Predicted mCommerce Revenues, 2003 - 2005
  • Prepaid Subscribers In World Regions, 2001 - 2004
  • Global Internet and Wireless Users, 2001, 2004 and 2007
  • Visa's Near-Term e/mCommerce Statistics
  • Comparative Estimates of US mCommerce revenues, 2004
  • US Mobile Commerce Revenues, 2003 - 2007
  • Worldwide Users of Wireless Financial Payments, 2001 - 2004
  • Users of Wireless Financial Services In World Regions, 2000-05
  • North American & Global Wireless Web Population, 2000-2005
  • Global Mobile Commerce Revenues, 2000 - 2005 (USD millions)
  • Business Spending On mCommerce Equipment and Integration
  • Jupiter's Mobile Commerce Revenues, 2000 - 2005
  • Global Spending On Wireless Financial Services
  • Mobile Phone Penetration in Europe, 2003 - 2005
  • Total Number of Cellular Subscriptions in Europe
  • Worldwide Penetration of Handheld Devices Through 2005


    Global mCommerce Revenue Projections For 2009

    Category Value (USD)
    Global revenues 88 billion
    Ticket purchases 39 billion
    Phone-based retail POS sales 299 million

    Source: Juniper Research, August 2004


    Predicted mCommerce Revenues, 2003 - 2005

    Research Entity (USD billion) 2003 2004 2005
    Datamonitor (2000) 5.0 7.5 8.5
    Forrester Research (2000) 7.5 14.0 22.0
    Durlacher (realistic/interpreted) 5.1 10.0 19.0
    Frost & Sullivan (1999) 15.0 19.0 24.0
    Consult Hyperion (7 countries, 2001) 2.5 4.5 7.5
    Jupiter Research (2000) 3.0 5.0 8.0

    Source: Transaction Magazine, August 2002


    Prepaid Subscribers In World Regions, 2001 - 2004

    Region 2001 2002 2003 2004
    EMEA 258,1 320,9 375,6 427,6
    Asia Pacific 27,7 40,7 55,4 71,3
    Greater China 55,4 93,4 119,2 156,8
    North America 12,5 15,7 18,4 20,3
    South America 63,2 86,1 109,7 133
    Worldwide 416,2 556,8 678,3 809

    Source: EMC


    Global Internet and Wireless Users, 2001, 2004 and 2007

    Subscribers 2001 2004 2007
    Internet users (millions) 533 945 1,460
    Wireless Internet users
    as % of all Internet users
    16 41.5 56.8

    Source: eMarketer, March 2002


    Visa's Near-Term e/mCommerce Statistics

    Context Total
    e/mCommerce retail market expectation in 2002 USD 38 billion
    Total e/mCommerce expectations in 2004 USD 122.6 billion
    Number of e/mCommerce merchants using Visa 62,000 (May 2001)

    Source: Visa/Boston Consulting


    Comparative Estimates of US mCommerce revenues, 2004

    Research Firm Total (billions)
    Merrill Lynch $20
    Ovum $19.2
    Myers Reports $4.74
    Jupiter Research $1.7
    Herschel Shosteck $1.7
    Average $9.27

    Source: Myers Mediaenomics


    US Mobile Commerce Revenues, 2003 - 2007

    Year Total (USD)
    2003   2.1 billion
    2004   5.7 billion
    2005 13.1 billion
    2006 29.0 billion
    2007 58.4 billion

    Sources: IDC and Jupiter Media Metrix


    Worldwide Users of Wireless Financial Payments, 2001 - 2004

    (in millions) 2001 2002 2003 2004
    Europe   4 10 19 31
    Asia-Pacific   7 13 21 29
    US n/a 0.5  1  2

    Source: Celent Communications


    Users of Wireless Financial Services In World Regions, 2000-05

    Region 2000 2005
    North America 0.45 mn 34.97 mn
    Western Europe 3.89 mn 76.55 mn
    Asia-Pacific 4.81 mn 83.74 mn

    Source: TowerGroup


    North American & Global Wireless Web Users, 2002-2005

    Region 2002 2003 2004 2005
    North America 14 mn 37.5 mn 63.7 mn 95.6 mn
    World Total 77 mn 190 mn 322 mn 484 mn

    Source: Ovum


    Global Mobile Commerce Revenues, 2002 - 2005 (USD millions)

    Region 2002 2003 2004 2005
    North America 0.2 0.7 1.8 3.5
    Western Europe 0.5 1.7 4.6 7.8
    Asia 2.6 5.0 7.4 9.4
    Latin America 0.0 0.1 0.2 0.5
    Other 0.1 0.2 0.4 1.0
    Global 3.4 7.6 14.5 22.2
    US 0.2 0.6 1.7 3.3
    Japan 2.1 3.5 4.5 5.5

    Source: Jupiter Research


    Business Spending On mCommerce Equipment and Integration

    Year Total (USD)
    2000 $280 million
    2002 $3.66 billion
    2004 $5.14 billion

    Source: Datamonitor


    Jupiter's Mobile Commerce Revenues, 2000 - 2005

    Region 2000 2005
    Europe $15 million $1.7 billion
    Japan $400 million $3.5 billion
    US $10 million $600 million
    Total revenues expected in 2003: $7.6 million

    Source: Jupiter Communications


    Global Spending On Wireless Financial Services

    Region 2000 2005
    W Europe $88.1 mn $583.1 mn
    Asia $71.2 mn $443.3 mn
    North America $56.6 mn $698.7 mn
    Indicates 7-fold increase in spending through 2005

    Source: TowerGroup


    Mobile Phone Penetration in Europe, 2000 - 2005

    Year Total (%)
    2000-01 70%
    2005 85%
    CAGR 1995 - 2005 = 36%

    Source: McKinsey


    Total Number of Cellular Subscriptions in Europe (in millions)

    Region 2002 2003 2004 2005
    Northern Europe 24  25  25  25
    Southern Europe 70   75   78   80
    Central W Europe 160 170 175 178

    Source: Datamonitor


    Worldwide Penetration of Handheld Devices Through 2005

    Country 1999 2005
    Asia 125 million 310 million
    Germany   22 million   62 million
    UK   21 million   45 million
    France   17 million   45 million
    Netherlands    7 million   12 million
    Belgium    3 million    7 million
    Austria    3 million    6 million
    US  1.7 million  24 million

    Source: Datamonitor

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